Overview & History

Name / Former Name: KEDA (Tanzania) Ceramics Company Limited, also known earlier under the Twyford brand.

Industry: Manufacturer of ceramic tiles (floor and wall tiles) and related clay products.

Founded / Commencement: The plant began operations around 2017.

Headquarters / Location: Chalinze, Pwani region, Tanzania.

Employee Size: Estimated between 500–1,000 employees.

Ownership, Affiliations & Corporate Structure

The company is part of the larger KEDA Industrial Group, a Chinese industrial machinery and building-materials conglomerate.

KEDA Group has built and invested in ceramic factories across Africa, including Tanzania, strengthening its regional footprint.

Products, Markets & Trade

Products: Ceramic wall and floor tiles, glazed ceramics, and other clay-based tile products.

Exports / Imports:

Primary export markets include Kenya, Uganda, and Zambia.

The company also imports certain raw materials and components for production.

Recent trade figures suggest significant import turnover compared to exports.

Trade Codes / SKUs: Involves products under international ceramic and glazing trade codes.

Strengths, Challenges & Observations

Strengths

Local production reduces reliance on imports for the Tanzanian market.

Strong regional presence with exports to neighboring East African countries.

Backed by technical expertise and supply chains of the wider KEDA Group.

Challenges

Dependence on imported raw materials for production.

Potential margin pressures due to high input costs compared to exports.

Possible logistical and infrastructure challenges common across East Africa.