Overview & Identity

Full name: Toyota Tanzania Ltd

Parent / Ownership: Part of the Karimjee Jivanjee Group

Exclusive distributor: Since 1965, Toyota Tanzania has been the exclusive distributor of Toyota vehicles in the country

Market position: Market leader in the new vehicle segment in Tanzania

Rank in Africa: One of the oldest Toyota distributors in Africa

History & Evolution

Origins: The Toyota distributorship was originally awarded to International Motor Mart (IMM) in 1965

First import: The first consignment of Toyota vehicles was received in 1968

Branch expansion: IMM expanded with branches in Arusha, Tanga, and other regions

Name change: In 2000, International Motors Ltd changed its name to Toyota Tanzania Ltd

Diversification:

Appointed distributor for Yamaha motorcycles in 1992

Became dealer for Case IH Agriculture machinery in 2013

Supports after-sales for the Daihatsu brand

Operations & Business Activities

Toyota Tanzania does more than just sell cars. Its main functions include:

Function Details
Vehicle importation Imports Toyota vehicles from plants in Japan and South Africa
Spare parts import Genuine parts sourced from Toyota factories abroad
After-sales & service Provides servicing, repairs, body & paint, with Toyota-trained technicians
Quality standards Focus on customer trust through genuine parts and skilled service
Dealer network & branches Operates multiple branches across Tanzania, including modern facilities like body & paint shops
Mission, Vision & Values

Mission: Deliver the best people, customer experience, quality, and network

Vision: Provide the best automotive mobility solutions while partnering with customers for the future

Core values:

Continuous improvement (Kaizen)

Customer-centric service

Quality and reliability

Accessibility and innovation

Challenges & Opportunities

Import dependency: Reliance on imported vehicles and spare parts makes costs sensitive to exchange rates and tariffs

Service reach: Expanding after-sales service into remote regions remains a challenge

Competition: Faces strong competition from used car imports and other automotive brands

Local prospects: Potential opportunities in manufacturing, energy, and mobility solutions within Tanzania

Sustainability: Will need to adapt to global trends in electrification and sustainable mobility