Overview & Ownership

The Guardian Limited is a Tanzanian media company headquartered in Dar es Salaam.

It is part of the larger IPP Media group, which operates across print, radio, and television.

The company brands itself as “The Home of Great Newspapers.”

Publications & Media Products

The Guardian Limited publishes several newspapers in both English and Kiswahili:

Publication Language Frequency Audience
The Guardian English Daily Corporate and English-speaking readers
Nipashe Kiswahili Daily Broad readership across the public
The Guardian on Sunday English Weekly (Sunday) Companion to the daily Guardian
Nipashe Jumapili Kiswahili Weekly (Sunday) Sunday Kiswahili edition
Taifa Letu Kiswahili Weekly (Friday) Friday readership
Sema Usikike Kiswahili Weekly (Monday) Monday readership

Content spans hard news, features, analyses, photos, cartoons, entertainment, sports, and both local and international coverage.

The company also operates zonal offices across Tanzania, including Arusha, Dodoma, Iringa, Kilimanjaro, Mbeya, Morogoro, Mwanza, Tanga, and Zanzibar, ensuring wide distribution.
An e-paper edition is also available to complement the print versions.

Contact Information & Location

Head Office: Mikocheni Light Industrial Area, Dar es Salaam

Postal Address: P.O. Box 31042, Dar es Salaam

Phone: +255 745 700 710

Fax: +255 22 2700146

Email: info@guardian.co.tz

Editorial Contacts:

Editor (English / Guardian): 0713 234221

Editor (Nipashe): 0786 497914

Mission, Vision & Positioning

Mission: To collect and deliver credible news content that helps improve the functioning of society.

Vision: To provide consistent, reliable news for Tanzanians across different regions and languages.

Positioning: English titles target corporate and policy-oriented audiences, while Kiswahili titles serve a wider public.

History & Milestones

Established in the mid-1990s as part of the expansion of private media in Tanzania.

Recognized for contributions to both English and Kiswahili journalism.

In 2001, Nipashe was awarded a certificate by the National Kiswahili Council (BAKITA) for supporting the Kiswahili language.

Reach & Influence

Operates with a nationwide presence, reaching both urban and rural areas.

The Guardian is regarded as one of the most influential English-language newspapers in Tanzania.

Its integration with IPP Media’s broadcast and digital platforms strengthens its overall influence and reach.