The Tanzania Horticultural Association (TAHA) is a private-sector, member-based apex body that represents and supports the horticulture industry in Tanzania. Established in 2004, it serves as the collective voice for farmers, traders, exporters, and processors involved in fruits, vegetables, flowers, and spices.

Its vision is to build a vibrant, prosperous, and sustainable horticultural industry in Tanzania, while its mission is to promote development, competitiveness, sustainability, and profitability within the sector.

Membership & Reach

TAHA has a network of over 25,000 members across Tanzania and Zanzibar. Its members are categorized into:

Comprehensive members – large producers, exporters, and processors.

Allied members – service providers such as agro-input suppliers, financial institutions, logistics companies, and consultants.

Associate members – smallholder farmers, groups, and individuals engaged in horticulture.

Key Functions & Activities
Area Role of TAHA
Policy & Advocacy Represents the horticultural industry in discussions with government and regulators to create a favorable environment.
Technical Support Provides training, extension services, and helps farmers adopt good agricultural practices and new technologies.
Market Access Connects members with local and international markets, facilitates trade, and provides market intelligence.
Logistics & Value Chains Through its commercial arm, TAHA Fresh, it offers logistics, transport, cold storage, and produce handling services.
Research & Information Operates the TAHA Research and Information Centre (TARIC), which provides industry data, market insights, and value chain analysis.
Organizational Structure

TAHA operates with two complementary arms:

Development Division – focuses on policy, advocacy, and capacity building.

Commercial Division – operates services like TAHAFresh Handling Ltd for logistics and TARIC for industry information.

Location & Contact

Headquarters: Kanisa Road, House No. 49, Arusha, Tanzania

Postal Address: P.O. Box 16520, Arusha

Phone: +255 27 2544568

Email: info@taha.or.tz

Recent Highlights

Introduced initiatives to boost export competitiveness for Tanzanian horticultural products.

Expanded logistics and cold-chain services to more regions, opening up untapped horticultural areas.

Launched digital tools to provide farmers with real-time price data and buyer connections.