Overview

Niajiri Platform Ltd is a Tanzanian technology company focused on workforce development and talent management. Its main goal is to bridge the gap between early-career job seekers and employers by offering digital tools for skills development, personal branding, and recruitment. The platform helps candidates showcase their skills while enabling employers to identify and recruit qualified, job-ready talent efficiently.

Services and Features
For Job Seekers

Users can register, build detailed profiles, and create professional CVs.

The platform provides self-assessment tools, digital diagnostics, and soft-skills training modules.

Candidates receive guidance on personal branding, including SWOT analysis and skills inventory.

An intelligent matching system suggests job opportunities aligned with each candidate’s skills and performance.

For Employers

Employers have access to a digital dashboard that helps them identify, shortlist, and evaluate candidates.

Niajiri includes features like an Applicant Tracking System (ATS), candidate analytics, and hiring efficiency reports.

The system helps reduce time and costs in recruitment while improving match quality and visibility into candidate readiness.

Company and Leadership

Niajiri Platform Ltd operates under Ekihya Limited and is headquartered in Masaki, Dar es Salaam, Tanzania.
It was founded by Lilian Secelela Madeje, an entrepreneur passionate about youth employment and skills development.
The leadership team also includes Nelson Malekela as Technology Lead and Irene Madeje as Non-Executive Director.

Partnerships and Recognition

The company has partnered with major development organizations and foundations supporting innovation and employability in Africa.
It has received multiple recognitions for its role in promoting digital skilling and employment, including awards for educational technology innovation.
Niajiri has also been highlighted in discussions about Tanzania’s growing startup ecosystem and has participated in international programs promoting African tech solutions.

Strengths

Focused on solving unemployment among youth and early-career professionals.

Data-driven, with analytics and assessment-based recruitment tools.

Offers tangible value to both employers and candidates.

Supported by credible partners and recognized within Africa’s innovation ecosystem.

Challenges

Maintaining assessment quality and ensuring accuracy in talent matching.

Building trust and consistent adoption among employers and job seekers.

Sustaining long-term revenue growth while scaling across markets.

Navigating data protection and compliance requirements in Tanzania and beyond.