Airtel Money Manager : Agent Products & Distribution Optimization

Talent Acquisition Lead at Airtel Tanzania
Responsible to drive Channel/ agent productivity through enabling alternative servicing channels ( TRUST Branches, Bank to Agents, ATM , Launch products that drive Agent liquity/Channel Float increase ,Improve User experience and drive commission optimizing for profitable AM business


  • Drive AM Channels/ agents productivity through enabling alternative servicing channels
  • Drive Agent Servicing from Trust Branches
  • Drive Bank 2 Agent Wallet
  • Drive Agent Wallet 2 Bank (Liquidation)
  • Build ATM Cash-out for Agents
  • Support AMB customer footfall
  • Trade Marketing for Agent Branding
  • Build Agent Communication channels for agent education on new products
  • Agent LIQUIDITY products – Float advance
  • Agent experience (Commissions)
  • Agents experience (USSD channel)
  • Agents Experience (Products & Services)
  • Analysis – dormant agent base
  • Address Agent-Agent mis-use
  •  Monitor AM Distribution KPIs

Analysis, reporting, and optimization of AM Distribution within the organization

  • Performance analysis and reporting. Working with MIS teams to track and analyze impact of all Agents Incentives, market trends and revenue generating initiatives and take relevant action.
  • Ensure delivery of all financial targets including revenue & margin. Represent Airtel’s position and vision in
  • Tanzania Corporate and Emerging market communities.
  • Lead and drive engagement with the multi-level, cross-functional stakeholders – Airtel Group, Airtel Tanzania,
  • Airtel Business to strengthen commercial and financial analysis in roadmap decision and implementing consumer & enterprise products & enablers.
  • Develop the respective business cases required for approval and the delivery of new products and services for the consumer/ enterprise segment.
  • Support the team’s market research and competitive positioning analysis together with sales, marketing and product development teams.
  • Review and enhance the defined Channel/Agents Commission for new & existing Merchant products

Maintaining competitive market positioning through market research

  • Market intelligence. Keep track of all Agent Channel trends, innovations, events and market dynamics in the
  • M-commerce landscape to ensure the Airtel Money brand remains on edge.
    Proactively research and investigate functionality suitable for the local market, understand prospective Agents’ needs and discuss with key stakeholders to obtain buy-in and develop a strategic product proposal using all relevant information.
  • Provide market feedback to Airtel leadership regarding competitive offerings, prospect needs and generate product development ideas for agents
  • Work closely with marketing to identify appropriate go to market messaging for specific for all AM Distribution Channels.


  • Bachelor degree in Marketing,Finance,Business, Commerce or any other related field
  • Masters Degree in Business Administration is an added advantage
  • 5 years business experience in a sales role in Financial services/Telecomm with exposure to all commercial discplines.
  • Telecoms/Mobile money product sales experience is preferred
  • Excellent Negotiation skills
  • strong communication skills
  • Good business acumen and enterprenuerial
  • Good understanding of the Tanzanian Market
  •  Commercially astute
  • Planning Skill
  •  People Management Skills

Other Behavioral requirements

  • Ability to innovate and deliver value to business at multiple levels
  • Ability to manage an outsourcing partners to deliver business solution
  • Ability to motivate and lead
  • Integrity
  • Building and nurturing partnerships
  • Delighting the customer
  • Facilitating change and innovation
  • Excellent communication skills


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