Overview

Job Title: Marketing Manager

Job Summary:

The Marketing Manager is responsible for developing and implementing effective marketing strategies for our t-shirt manufacturing factory. This individual will lead a team of marketing professionals and work closely with other departments to promote our brand and products, drive sales, and increase customer engagement.

Key Responsibilities:

Develop and implement a comprehensive marketing plan that aligns with the factory’s overall business objectives

Create and execute marketing campaigns to promote the factory’s products and services, including print and digital advertising, social media marketing, and public relations

Identify target markets and develop marketing strategies to reach and engage these audiences

Oversee the production of marketing materials, including brochures, product catalogs, and sales presentations

Monitor and analyze market trends and consumer behavior to inform marketing decisions and strategies

Manage the factory’s website and social media channels to ensure that they are up-to-date and align with the brand’s messaging

Manage the factory’s budget for marketing activities and track and report on the effectiveness of marketing initiatives

Collaborate with other departments, such as sales and product development, to ensure that marketing efforts are aligned with the factory’s overall goals and objectives.

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field

5+ years of experience in marketing, preferably in the apparel or manufacturing industries

Strong leadership and team management skills

Excellent communication and interpersonal skills

Proficiency in marketing software and tools, such as Adobe Creative Suite, Google Analytics, and social media management platforms

Ability to analyze data and make data-driven decisions

Knowledge of market trends and consumer behavior in the apparel industry.