Employment Information
Job Title: Digital MarketerDepartment: MarketingIndustry: Air ticketing &TravelLocation: Dar es SalaamJob SummaryWe are looking for a passionate and data-driven Digital Marketing Executive to manage online marketing campaigns that drive traffic, generate leads, and increase bookings for our air ticketing and travel services. You will play a critical role in boosting our online visibility, promoting special offers, and engaging customers across various digital channels.Key Responsibilities / Duties:
- Develop and execute digital marketing strategies to promote flights, travel packages, and seasonal offers.• Manage SEO and SEM efforts to improve visibility of travel-related keywords.• Plan and run paid ads on Google, Facebook, Instagram, and travel related platforms to increase ticket sales.• Create, schedule, and manage engaging content (posts, stories, newsletters) across digital channels.• Track, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, and booking funnel data. • Collaborate with sales and reservations teams to align marketing with customer needs and flight availability.• Manage and update the company website and landing pages to reflect current promotions and pricing.• Use email marketing to engage previous customers and send targeted promotions or reminders.• Stay updated on airline offers, travel trends, and competitor campaigns to keep content and ads competitive.
- Monitor online reviews and maintain a strong digital brand reputation.
- Bachelor’s degree in Marketing, Communications, or related field. • Language Skills:
- Proficiency in English language.
- 3+ years of experience in of digital marketing experience, preferably in the travel or hospitality industry.
- Proficiency in Google Ads, Meta Ads, SEO tools, and analytics platforms. o Familiarity with online booking systems, travel platforms (like Amadeus, Sabre, or Galileo), is a plus.
- Strong content creation and copywriting skills tailored to the travel audience.
- Ability to analyze data and optimize campaigns for ROI and lead generation.
- Knowledge of travel regulations, seasonality trends, and destination marketing is an advantage.
- Basic graphic design skills (Canva, Photoshop).
- Familiarity with CRM tools like Mailchimp, HubSpot, or Zoho.
