Market Expansion & Business Development

• Identify business opportunities by analysing market trends, client needs, and competitorpositioning.

• Conduct in-depth market research to gather intelligence on sales options, industry trends,and client demands.

• Develop and execute market penetration strategies, ensuring the company’s strong positioning in Tanzania.

• Define target sectors (e.g., government, corporate security, retail, hospitality, andinfrastructure) and establish a client acquisition roadmap.

• Identify potential corporate and government clients, understanding their security needs andrecommending tailored solutions.

• Develop and manage relationships with key clients, partners, resellers, and distributors todrive long-term business growth.

• Negotiate and close high-value contracts and partnership agreements to expand sales channels.Sales & Revenue Growth

• Develop and implement strategic sales plans to achieve revenue growth for Rapiscan, TVT,Ajax, and Nemtek products.

• Arrange and lead client meetings, sales presentations, and product demonstrations forprospective customers.

• Gain an in-depth understanding of customer security requirements and recommendappropriate solutions.

• Create and present detailed proposals and technical bids for large-scale security projects andformal tender processes.

• Monitor sales performance against targets, adjust strategies, and ensure continuous revenuegrowth.Networking, Events & Brand Awareness

• Attend networking events, trade exhibitions, and industry conferences to generate leads and promote the company’s products.

• Represent the company at trade events and industry demonstrations, enhancing brandvisibility and credibility.

• Build a strong presence in the Tanzanian security industry by developing partnerships withrelevant associations and stakeholders.

• Work closely with marketing teams to develop localized marketing campaigns, promotional activities, and digital outreach strategies Competitive Analysis & Market Intelligence

• Continuously monitor market dynamics, competitor activities, and emerging industry trends.

• Gather insights on competitor pricing, distribution strategies, and client feedback to refine

expansion approaches.

• Provide regular reports and data-driven recommendations to management on business

opportunities and challenges.

Operational & Strategic Planning

• Establish and streamline operational processes for business expansion and new client on

boarding.

• Work with cross-functional teams, including technical support, logistics, and finance, to

ensure seamless delivery and client satisfaction. Stay updated on Tanzanian security

regulations and compliance requirements, ensuring business operations align with local laws.

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